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Art Direction of the transformation of the Stockmann's beauty department, making it trend forward and visionary, yet still highly commercial. Project included omnichannel framework of assets creating continuity and recognisability for the campaigns, as well as adding Stockmann’s authority and guiding role as a shopping destination. An effective and distinctive tone of voice and visual look across all touchpoints, reflect confidence, ease and expertise. 

Beauty Guide

Concept, Creative & Art Direction, Digital Design, Social Media 

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