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Art Direction for extensive omnichannel content marketing for department store Stockmann. Through elaborate product curation and visionary image and art direction, reflecting a sense of modern luxury, giving inspiration and styling tips, as well as hitting the commercial goals. The content was run across print, digital and social channels, e-commerce and in-store creating a seamless, brand-affirming experience and a reason to shop.
Concept, Art Direction, Editorial Design, Digital Design, Social Media
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